There is a new Sunrise at Dawn


We are very pleased to announce that, from January 2015 onwards, all our current brands Caullet, Fruibel, Sucrea and Dethmers will change into the brand Dawn and will get a new look: a new sunrise at Dawn.


To get a clear assortment with everything for sweet bakery creations and to help you select our products more easily, you will start to see the products, you currently have known as Caullet, Fruibel, Sucrea, and Dethmers come under the Dawn brand. The quality you have come to expect from your first Dawn product, you can count on in all our products. That is our commitment to you.

The new look and the brand name Dawn go back to the roots of Dawn Foods. The sunrise and the orange have been part of Dawn since the beginning in 1920. You will see the warm orange colour shades of that early morning sunrise, reminding us of that first moment when bakery creation begins – the dawn of each day.

Living up to our promises, every day
At Dawn Foods, we want to be a little bit better every day. So that you can keep surprising your customers with exciting new flavours, with delightful, high-quality products and delicious recipes. Every day, creating happiness with:

Better taste, by being experts on traditional, local recipes since 1920 and passionately exploring the world for new tastes in sweet bakery.
Better ingredients, by continuously striving for better quality, as only the best quality ingredients deliver the best end results.
Better fit for purpose, by always improving our solutions to fit your changing specific needs and requirements.
Better creativity, by constantly providing you with endless inspiration for delicious recipes and amazing applications, based on the latest trends.

Click here to link to page 'The Dawn Brand'

Dawn Foods B.V.  
Handelsweg 59D
NL-1181 ZA Amstelveen
The Netherlands
Phone +31 20 808 1225